The presence of movies produced by Warner Bros. Entertainment on the Netflix streaming platform is a result of licensing agreements between the two companies. These agreements allow Netflix to offer a selection of Warner Bros. films to its subscribers for a limited period. For example, a specific action movie produced by Warner Bros. might be available on Netflix for a 90-day window before reverting back to Warner Bros. or becoming available on other platforms.
This arrangement benefits both entities. Netflix gains access to a library of popular and critically acclaimed films, which attracts and retains subscribers. Warner Bros. generates revenue through licensing fees, further monetizing its existing film catalog beyond theatrical release, physical media sales, and other distribution channels. Historically, such content licensing deals have been a common practice in the entertainment industry, evolving with the rise of streaming services.